Brass Tacks Marketing & Design

“Brass Tacks Marketing & Design” - it’s a long name but I can explain. When I launched this exciting endeavor, it had been percolating for a while. My previous graphic design business, Jewel Kae Graphics had a name that was awkward – chosen quickly and as a play off my name, Julie Kae. The tagline was cute: Is your business a "diamond in the rough”. Yet I received a lot of unsolicited requests for a jewelry company. That's sobering for someone in marketing. It’s like "the cobbler’s kids have no shoes". How could I not have a clever business name that succinctly tells people what I do?

So, I started brainstorming for a new business name and logo. The result: I want to create a business model that encompasses graphics design, marketing, proofreading, copywriting, and even a bit of interior design. I want to look at a small business and assess everything about it: its logo, website, social media accounts, marketing materials and even the business space. I want to look at the complete package and give an honest opinion of what works and what could be improved. My target market is the small business that doesn’t have the resources to hire a fancy-schmancy advertising firm and/or doesn’t have the time (or the know-how) to do a good job at marketing itself. I have a special place in my heart for the entrepreneur and small businesses.

Ta-da! It dawned on me that what I want to do is to see through all the fluff, the clutter, the incorrect spelling and grammar and…get down to the brass tacks. I want to help people present their business to existing and potential clients in a clear, concise and clever way. Like brass tacks. Sharp and tough. Holding things together and on point.

So, here I am the founder, owner, graphics designer, marketing maven, website reviewer, grammar nerd, aspiring author. I’m a one-woman business in a small town in Washington but, thanks to technology, I can work with anyone, anywhere.

And I’m ready to get down to the brass tacks.